Two years ago Lally school of RPI made radical changes to the core courses of the MBA program. Instead of studying 10 separate courses in the first years, students now are studying 5 courses – called streams of knowledge. Each of the five courses discusses several basic MBA classes in a business case context. So, instead of studying finance class, marketing class, operations class,…etc, students study how to establish a new company, how to design and introduce new products.
Few years ago, I attended this program. At that time, the curriculum was similar to other schools except one course which included: Marketing, Operations, Accounting, Industrial Design, New product development. At the beginning, I didn't understand the idea of this class but as we went through the 2nd semester, I started enjoying the experience. The main activity in this class was a big project of designing a new product, preparing business plan of the company that will produce that product and introducing the product to market. The course and the project were supervised by 5 professors. The good point in such a project is that you put the students in, almost, a real business environment where they have to make good product, good marketing while keeping in mind the financial statements. When designing the product we were considering the customer needs and the cost of material and manufacturing. We had to make the good matching between the manufacturing, marketing, design and accounting.
It is early to expect whether this approach will be a new trend in the MBA programs. From my experience, I think it is very useful way of teaching but it needs qualified cooperative faculty and very good design of the courses. I wonder if the same approach can be used in teaching science or engineering.

